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Vintage Poster From Capri

“A woman’s perfume tells more about her than her handwriting.” Christian Dior

 

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This is a vintage poster from 1952. The perfume was put on the market in 1948 after the Monastery was given permission by the Pope Pius XII to recreate the perfume. The secret ingredients were given to a chemist from Turin. He created the smallest laboratory int e world and called “Carthusia, i.e. Certosa.

The ledgend is that Queen Giovanna D’Angio was set to arrive at the Carthusian Monastery of St. Giacomo , and preparations need to be made for her. Since she was the donor of the land for the Monastery. The monastery was built in 1371, and is one of the oldest surviving historical buildings on Capri. In 1380 the Queen was visiting, so the father prior went sought out the most beautiful flowers he could find for her room. The water was not changed for three days, he noticed the water had an aroma that was heavenly. He immediately took the water to the father alchemist who then traced the origin of the sent back to “Garofilum silvestre caprese” The water was the first perfume of Capri.

The tradition continues to this day, and the perfume is made in limited production. I can tell you from personal experience the perfume smells like a warm summer day, with the breeze gently propelling essence of a mixture of bouquets of flowers. The temperature about 75, and the sun just kissing your face in an almost seductive manner. Yep, it’s that good!

When I purchased the poster, a poster expert was giving a lecture. She asked us what the poster reminds us of…any logo? She told us that this was the inspiration for the Starbucks logo. We added the poster to our lounge area at San Marcos Creek Winery and Inn to generate conversation, and also because we love all things Italian. It’s an interesting poster for sure, and I have no idea how many of these floated around United States in the 1950’s because it seems a little too risqué for the 50’s in the States. What do you think? I absolutely love the colors, and believe it looks pretty modern. I would love to know what your thoughts are.

 

 

 

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